REVIEW · MADRID
Discover the best “Wines and Tapas in Madrid”.
Book on GetYourGuide →Operated by Juniatours SL · Bookable on GetYourGuide
Madrid turns food into a street sport. This Wines and Tapas tour strings together iconic center streets with 5 traditional taverns, so you taste classics like tortilla de patata, acorn-fed ham, olives, and a torrezno-style stop, all while learning the why behind the rituals. I like that it’s hands-on (over 10 tastings) and that the route includes real landmarks like Plaza Mayor and La Puerta Cerrada. One thing to consider: it’s a walking-focused 3 hours with no wheelchair access, so comfortable shoes really matter.
I also appreciate the bilingual guide setup (English and Spanish at the same time) and the fact that you’re not just collecting bites—you’re getting context for tapeo, the bar-and-tapas culture that keeps Madrid social. In the best moments, the guide’s mix of history and practical food tips makes each stop click. From one reported experience, Gibson was especially friendly and paired history with strong food and drink guidance, which is exactly the tone you hope for on a tour like this.
In This Review
- Key Highlights You’ll Care About
- The Real Point of Tapas in Madrid (Not Just the Food)
- Meeting at Calle Mayor 84 and Getting Your Bearings Fast
- The Austrias Start: Centenary Taverns and the Vermouth Habit
- Plaza Mayor, Mercado San Miguel, La Puerta Cerrada, and La Cava Baja
- El Mercado del Jamón: Iberian Produce, Olives and Cheeses With Context
- El Rincón de la Cava: The Olive Story That Changes How You Taste
- La Latina’s La Muralla and the Torrezno Iberico Moment
- CafeeKe Cerveceria Belga: Beer History and Tortilla de Patata
- Price and Value: What $105 Buys in 3 Hours
- The Best Way to Enjoy This Tour (Without Getting Full Too Fast)
- Who Should Book, and Who Should Skip It
- Should You Book Wines and Tapas in Madrid?
- FAQ
- FAQ
- How long is the Wines and Tapas in Madrid tour?
- What is included in the tour price?
- Where do I meet the guide?
- Is the tour only in English?
- Do I need hotel pickup or drop-off?
- Are extra drinks and food included?
- How many taverns will we visit?
- What foods and flavors are part of the tasting?
- Can I bring pets or luggage?
- Is this tour wheelchair accessible?
Key Highlights You’ll Care About

- 5 traditional taverns in central Madrid, designed for a true tapeo feel
- 10+ tastings across multiple stops, plus 5 included consumptions
- Iconic walk-by sights like Plaza Mayor, Mercado San Miguel, La Puerta Cerrada, and La Cava Baja
- A focused menu: oxtail, Iberian sausages, cheeses, acorn-fed ham, EVOO, olives, Iberian bacon, and tortilla de patata
- Specialty pairings like vermouth, olives (and how they’re made), and Belgian beer with tortilla
The Real Point of Tapas in Madrid (Not Just the Food)

If you’ve only done tapas by ordering random plates, Madrid can feel like a food scavenger hunt. This tour gives you the structure that makes the whole experience make sense: you’re guided through old tavern streets, and you eat with a reason behind it. You’re learning how locals snack and sip, not just what to eat.
The other big value is that you get multiple styles of Madrid flavors in one go. You’ll move from vermouth-and-tapas culture to Iberian product counters to olive-focused tastings and then end with something different via beer. That flow matters because it trains your palate. After the second or third stop, you start tasting more than just salt and fat—you start noticing what people care about: the olive oil, the ham source, the texture of tortillla, and why certain taverns have loyal regulars.
And yes, it’s fun. You’re expected to have fun, and the whole thing is built around the lively rhythm of bar hopping—except you’re doing it with guidance, so you’re not stuck guessing.
You can also read our reviews of more tours and experiences in Madrid.
Meeting at Calle Mayor 84 and Getting Your Bearings Fast

The tour starts at a clear, central point: the Monument to Victoria Eugenia and Alfonso XIII on Calle Mayor 84, 28013 Madrid, in front of the monument (Google Maps coordinates are 40°24’54.3″N 3°42’44.6″W). It’s a practical choice because you’re already in the thick of the city’s walking lanes and you can orient yourself quickly.
Because the group is small, you’re more likely to move as a unit without long waits. That’s useful when you’re trying to line up tastings and keep the energy up for 3 hours. Also, there’s no hotel pickup, so you’ll want to plan your route to the meeting point in advance.
Quick heads-up: if you’re late and miss the start, you won’t be able to swap into another time slot. So give yourself a little buffer and arrive with time to settle in—especially if your first stop is in an older part of Madrid where streets can be confusing.
What to bring: comfortable shoes. That’s it. No special gear needed, but you’ll thank yourself for supportive footwear.
The Austrias Start: Centenary Taverns and the Vermouth Habit

The route kicks off in The Austrias, a district known for long-running taverns. This matters because in Madrid, age often translates into muscle memory: staff know what goes with what, and the regulars set the pace. The first tavern on the route is:
1. El Anciano Rey de los Vinos
This centenary tavern is tied to the Reyes neighborhood, and it’s known for a strong selection of wines, authentic vermouth, and signature tapas with a secret recipe. You can think of this stop as your calibration. Vermouth and wine set the tone for the rest of the evening, and the tapas style helps you understand what the tour means by “traditional taverns.”
If you’re the type who likes to ask questions, this is a good moment to do it—your guide can explain how Madrid taverns think about pairing and timing. If you’re more quiet, you’ll still pick up patterns: what changes between tastings, what feels classic, and how each bite is meant to be shared.
Plaza Mayor, Mercado San Miguel, La Puerta Cerrada, and La Cava Baja

After the Austrias kickoff, you head through the historic center with guided walk-by stops that anchor the tastings in place. Expect to pass Plaza Mayor, Mercado San Miguel, La Puerta Cerrada, and La Cava Baja among others.
Here’s why this walking segment is valuable: it turns the food list into a real geography. You’re not just eating; you’re linking food culture to the streets where it’s practiced. Madrid’s older lanes weren’t built for quick convenience. They were built for people to linger, trade news, and step into a tavern when hunger hits.
You’ll also be tasting along the way, including classics that the route explicitly lists: oxtail, Iberian sausages, cheeses, acorn-fed ham, extra virgin olive oil, seasoned olives, Iberian bacon, and tortilla de patata. That’s a broad spread for one 3-hour window, and it gives you a real sense of how many flavors “tapas” can cover—from meat-forward bites to olive and oil-focused moments.
One consideration: with so much food in a short time, you’ll feel the pace. If you’re someone who prefers slow, leisurely meals, plan to treat this as a guided sprint. You’ll probably be glad you can walk it off.
El Mercado del Jamón: Iberian Produce, Olives and Cheeses With Context

Next up is a stop centered on Iberian ingredients and how they’re chosen.
2. El Mercado del Jamón
This tavern focuses on the history of selected Iberian products and puts acorn-fed ham front and center. You also get the personalities of the cheeses and the quality of olive oils.
This is the part of the tour where you’ll likely start tasting with more intention. Instead of just going for the fattier or saltier bite, you’ll pay attention to the oil flavor and how cheese texture changes from one offering to the next. The tour’s structure helps you compare, not just sample.
If you like food education—how ingredients are sourced, why some ham styles stand out—this stop is where it clicks. If you just want to eat, it still works, because the tastings are built around the big local classics.
El Rincón de la Cava: The Olive Story That Changes How You Taste

Olives can be a throwaway side in some cities. In Madrid, they’re part of the point.
3. El Rincón de la Cava
This is where you learn about the secret behind the tavern’s delicious olives and how they’re made. That “how they’re made” part matters because you can taste differences between olives that are prepared differently, even when they all look like olives on the table.
If you’ve ever wondered why one bowl of olives tastes clean and bright while another tastes heavier or more muted, this stop gives you a framework. You won’t only eat olives; you’ll understand why you prefer one style over another.
And it’s a great counterbalance to the meat-heavy bites. After ham and sausages, the olive stop refreshes your palate so the rest of the tour doesn’t blur together.
La Latina’s La Muralla and the Torrezno Iberico Moment

As you move into La Latina, you’re entering one of Madrid’s historic tapas lanes. The fourth stop keeps that street energy going:
4. La Muralla
This tavern is located in the famous tapas street of La Latina, and you’ll taste Torrezno Iberico. The description also teases a secret hidden inside, which fits the classic Madrid tavern vibe: small surprises, strong house pride, and food you’ll remember because it’s not generic.
Torrezno is the kind of bite that makes you pay attention to texture—crisp outside, tenderness inside. If you’re used to soggy bar snacks, this is the correction. It’s also a good transition to the tortilla-based finale, because it keeps things crunchy and satisfying without being monotonous.
CafeeKe Cerveceria Belga: Beer History and Tortilla de Patata
You end with a pairing that changes the usual “wine and tapas” rhythm.
5. CafeeKe Cerveceria Belga
Here, you’ll learn about the impressive history of Belgian beer and you’ll combine it with Madrid’s famous tortilla de patata.
This is smart tour design. Beer and tortilla both sit comfortably in Spain’s casual food world, but they let you broaden beyond red wine. If you’re the type who only drinks one thing on vacation, this helps you loosen up without forcing a huge commitment. And tortilla de patata is the perfect last bite because it’s familiar, filling, and easy to evaluate. You’ll leave with a sense of what makes a tortilla taste right, not just that you ate it.
Price and Value: What $105 Buys in 3 Hours

At $105 per person for a 3-hour tour, the price can look steep—until you map it to what’s included. You’re not paying only for “someone to walk with you.” You’re paying for:
- An expert guide in English and Spanish
- A historical tour built into the route
- 5 tavern visits
- 5 consumption items included
- More than 10 tastings
That’s the value math: multiple stops plus a guide who explains what you’re eating and why. If you tried to DIY this on your own, you’d spend time figuring out where to go, and you’d still likely pay for food and drinks at several taverns. The difference is that this tour streamlines the process and keeps your orders and pacing aligned with the route.
What’s not included is also important. Additional consumption is on you, and there’s no hotel pickup/drop-off. So if you want this to feel like a full meal, you’ll need to be satisfied with what’s included and then decide later if you want extras.
The Best Way to Enjoy This Tour (Without Getting Full Too Fast)
Here’s how I’d approach it if you want the most enjoyment per bite.
- Go easy on breakfast or lunch. The tour lists multiple items like oxtail, sausages, ham, bacon, cheese, olives, EVOO, and tortilla. That’s a lot for one evening window.
- Ask one or two questions early. Then you’ll know how to listen for the rest.
- Alternate meat and palate-clearing bites. The olive and oil moments help you reset.
- Wear shoes you can stand and walk in comfortably. The tour is walking through central Madrid.
Also follow the guide’s instructions. That sounds obvious, but in historic areas, a small routing change keeps you on time and prevents bottlenecks around taverns. The tour also notes that the itinerary and taverns can vary due to circumstances beyond the company’s control—so keep a flexible mindset. You’re signing up for the experience style, not an unbreakable script.
Who Should Book, and Who Should Skip It
This tour is a strong fit if you:
- Love Spanish gastronomy and want more than one tavern stop
- Want a guided way to understand tapeo and the ingredients behind it
- Like learning while you eat, not just consuming
It’s less ideal if:
- You need wheelchair access. The tour is not suitable for wheelchair users
- You travel with luggage or large bags, since pets and luggage/large bags are not allowed
- You prefer long sit-down meals. This is a 3-hour tasting-and-walking format
One more practical note: the listing emphasizes a small group (limited to 1 participant). That can be great for attention and questions, but it also means less of a group party vibe. If you’re traveling solo, you’ll likely enjoy the focused pace.
Should You Book Wines and Tapas in Madrid?
Yes, if you want an easy, flavorful way to taste Madrid’s tavern culture with guidance. The combination of 5 traditional stops, over 10 tastings, and a route that touches major center landmarks makes this a high-effort value experience for a short time.
Skip it if you’re looking for a slow, sit-down dinner or you need accessible logistics. And if you hate the idea of tasting many small bites quickly, you’ll want a different food tour style.
FAQ
FAQ
How long is the Wines and Tapas in Madrid tour?
It lasts 3 hours.
What is included in the tour price?
You get an expert guide (English and Spanish), a historical tour, visits to 5 traditional taverns, 5 consumptions, and more than 10 tastings.
Where do I meet the guide?
Meet at the Monument to Victoria Eugenia and Alfonso XIII on Calle Mayor, 84, 28013 Madrid (in front of the monument).
Is the tour only in English?
No. The tour is conducted simultaneously in English and Spanish.
Do I need hotel pickup or drop-off?
No. Hotel pickup and drop-off are not included.
Are extra drinks and food included?
You’ll have 5 included consumptions and more than 10 tastings, but additional consumption is not included.
How many taverns will we visit?
You’ll visit 5 historical and traditional taverns.
What foods and flavors are part of the tasting?
The tour includes items like oxtail, Iberian sausages, cheeses, acorn-fed ham, extra virgin olive oil, seasoned olives, Iberian bacon, and tortilla de patata.
Can I bring pets or luggage?
Pets are not allowed, and luggage or large bags are not allowed.
Is this tour wheelchair accessible?
No, it is not suitable for wheelchair users.























